AAA Commitment - Principles That Guide Our Mission


AAA holds fundamental and enduring principles to guide our mission and corporate behavior. They are a collective commitment by association headquarters, clubs, employees and governing bodies to those we serve and to each other. They determine the culture of our organization and how we work with each other, our members, other customers, suppliers and the public.

Commitment to AAA Members

AAA exists for our members and will judge everything we do by how well we serve their needs. AAA services, programs and products will meet the highest standards of quality and will be continually reviewed to ensure maximum member benefit. AAA services and products will be tested, proved practical and reliable and offered only to add value to membership.

Commitment to the AAA Brand

We are committed to protecting the AAA brand, enhancing member benefits and our competitive strengths and growing both membership and retention rates. We are committed to the federation structure and to the sovereignty of affiliated clubs. We will seek a balance between the uniformity needed to bind us together and the flexibility required to respond to local conditions. Our goal is long-term success and stability, not short-term advantage. We will devote adequate study to business and policy decisions to be confident we are acting correctly.

Commitment to AAA Employees

We will maintain a competently managed working environment offering fair compensation, equality in employment opportunities and potential for advancement, education and training. We will reward meritorious performance, be receptive to differing points of view and respect individual dignity.

Commitment to Community & Country

We will be good corporate neighbors, engaging in public service consistent with our mission, the needs of members, the communities we serve and the national interest. In pursuing public policy positions, AAA will remain objective and responsible, relying on our credibility, expertise and research in public policy formulation.